Popular donut chain was created by Sky Chiew and is managed by a tightly-knit team. Sky Chiew launched the wildly-popular donut chain Donut Empire not too long ago, and now hes telling the public a little more about his story and the way his successful company runs.
Sky Chiew says that Donut Empires success also hinges upon quality. Before Chiew delved into the Donut Empire, he was in the entertainment business for a decade.
According to him, a quality research and development team is also key to finding the right product to position within the market, and a great R&D team will ensure that new and engaging products are created on an ongoing basis.
Sky Chiew, a serial entrepreneur who helmed several successful companies, was visiting Australia and Indonesia when he noticed the long queues outside of a famous doughnut chain. People lined up for hours to get a taste of the donuts, and this inspired Chiew to launch something similar in Singapore.
Sky Chiew’s secrets of success
In its first year, Donut Empire has grown to 11 locations in Singapore – and 2 in Malaysia. According to Sky Chiew, there are several reasons for his company’s success.
- His tightly-knit team of experts who manage everything. The “Heavenly Four” consists of Dennis Peck, who sources raw materials; Mark Lim, operations; David Lim, research and development lead; and Ken Goh, technical. These four are overseen by Chiew and his brother, Steven. Together, the brothers act as the executive director and CEO.
- Sky Chiew says that Donut Empire’s success also hinges upon quality. Their team has created a unique product – a rich, flavorful donut. Plus, with new flavors coming out on a continual basis, customers get to try new and exciting varieties with every visit.
Sky Chiew before Donut Empire
Before he delved into the Donut Empire, Sky Chiew was in the entertainment business for a decade. He owned several clubs and pubs in Malaysia, but now, Chiew focuses on his Singapore club, S Club, and Donut Empire. “I chose the food business because I have a passion for food, and my parents were in the F&B business, as well,” said Chiew. “Besides, I’ve been loving donuts since I was a child.”
Sky Chiew’s Vision for the future
Chiew hopes to be an inspiration for others in the food and beverage industry. He advises up and coming entrepreneurs to keep an emphasis on creating a solid product. Then, creating an effective marketing strategy is crucial. last but not least, “Having an effective management system is essential to business,” said Chiew, pointing to his own “Heavenly Four” team.
Getting a quality research and development team and finding the right product to position within the market, and a great R&D team will ensure that customers continue to be engaged on an ongoing basis. Last but not least, Sky encourages aspiring entrepreneurs to think big to make their dreams come true.
He is optimistic about the future of Donut Empire. Recognizing that there will always be challenges, the Donut Empire team enthusiastically continues to put forth effort to strengthening and growing the company.
About Sky Chiew
Sky Chiew is a serial entrepreneur and the founder/CEO of the successful Donut Empire doughnut chain.